The Success Book (Vols: 1-4) by Frances and Jay Marshall

Vol. 1 (1973) Contents:

3 Introduction
4 Why This Book Was Written
6a A Magic Primer (Frances Marshall)
6e – Advice To the Beginner in Magic (Jay Marshall)
6f – The Language of Magic
6k – Bibliography
6l – Explanation of Various Kinds of Tricks
6l – An Introduction to Easy Platform or Stage Magic With Audience Tested Routines
6m – Putting Together a Little Show for Stage or Platform: it is assumed you own the tricks below, details are not provided other than general routine approach
6m — Square Circle Production Cabinet
6n — The Rope Trick
6n — Cutting Somebody in Half!
6n — Cut and Restored Rope Trick
6o — The Birthday Hats Trick
7 How to Begin a Performing Career
12 You, the Performer
21 Formal Wear Chart
23 How to Look Your Best Under the Worst Possible Circumstances (Van Cleve)
32 How to Look Your Best Part II: Make Up ad Character Suggestions
43 The Tricks
46 Brief Outline on the Presentation of Magic (Charlie Miller): from Magicana, Genii Magazine
48 – The Silent Link (Roy Benson): how to perform a silent link for the Linking Rings
49 – The Umbrella Trick (Lu Brent): Lu’s approach to the restored parasol trick
51 The Assistant

60 Bonus Insert – The Super Show (Frances Marshall): added to the 1978 edition
3 Creating a Theatrical Atmosphere For Your Magic Show
4 The Famous Trimble Background Screen (Jimmy Trimble): with plans
12 Expert Information on Lighting (Len Carrion)
15 Emergency Kit: Len Carrion’s kit to take care of shows
16 Magicians Should be Heard As Well as Seen! (Len Carrion): on sound systems
18 Musical Selections Suitable for Magic Shows
25 Sam Randlett: additional comments on music selection
26 Music in Magic: a master index of music in magic compiled from various magic magazines
29 Lighting and Sound to Carry Around (Dale Fletcher)
30 – Introduction
32 – Lighting Terminology and Definitions
33 – Colors, How Much, Wattage and Power
35 – Equipment, Accessories
36 – Setup & Kits
37 – Audio Terminology and Definitions
38 – Audio, Microphones
39 – Cables
40 – Amplifiers & Speakers
41 – Accessories
42 – The Setup
43 – Kits & Recommendation
44 – Summary
45 The Deaf Old Lady in the Balcony (Sid Mayer): being heard
49 Do It Yourself Designs on Silk
53 Your Super Show Assistant
61 – Finale!

69 Staging the Show
73 Information You May Want Some Time In Your Career: info on a supplier
74 Prop List and Scene Plot
75 Patter
81 Presentation for an Anniversary Show
82 Money Like Magic (Earl Renum): Demonstration/Speech with magic for money raising events
86 The Visitors: fellow magicians in the audience
88 Packing for that Show!
91 Jay Marshall’s List of Magicians’ Necessities
93 Work With the Animals
102 Booking the Magic Show (Virginia and Dick Williams)
102 – Are You Ready?
103 – Who Needs a Show?
105 – The Interview
106 – The Contract
109 Help Yourself to Headlines (Jack Dennerlein)
123 Promoting Yourself In Your Own Home Town (Tommy Windsor)
140 You Sure Know How to Hurt a Guy! (Bill Hyer): An evaluation test
143 Loss!: when your props disappear
150 How to Avoid Accidents
153 The Magic of Taxes
157 After You’re Gone – Books for Sale (Robert Lund)
161 The Santa Caper: Christmas shows
166 USO
171 Entertaining In Hospitals
177 The Boiler Room (Jerry Conklin)
183 Cruise Ship Magic (Ken Griffin and Roberta)
186 Theatre of Illusion
190 Shopping Centers and Malls
193 Helping Them Raise Money
200 Table of Contents

Vol 2. (1973) Contents:

203 101 Ways to Make Money from Magic
289 A Magical Retirement
291 The Magic Inventors
301 The Puzzling Environment
325 The Black Magician
335 The Great American Lecture Game
345 Hey, Look us Over!
349 Still Another Way to Make Money from Magic
350 The Real Pros
353 Ronald McDonald/Hamburger Fun
354 On Being a Magic Dealer
357 The Magic Junkmen
365 The Trickery
367 Those Magic Expendables
371 The Magic Magazine and Its Pitfalls
381 Writing About Magic for Public Reading
386 Bert Allerton Amusement
387 Fabulous World of Trade Shows
394 Profile of a Trade Show Entrepreneur
405 The Business Oriented Magician
407 Putting Magic into the Trade Exhibit
413 The Tame Magician
418 Television and the Magician
419 How to Get on Any Network TV Show
427 The Royal Road to the Bigtime
429 Cable Television
434 Capture That Magic from the TV Screen
436 How Magic and Photography Blend Together
437 Magic Clubs and You
437 Be a Joiner
441 Why and Wherefore of a Magic Convention
444 The Problem that Won’t Stay Solved
449 Making Money Selling Money
455 Magic of Fashions
456 Which Witch Are You?
458 The Magic Castle
460 How and Where to Get What You Want

Vol 3. (1982) Contents:

465 Our Magic Neighborhood
466 Welcome to Volume III
467 John Shirley and the Balloon Barrage
470 Stan Greer Makes a Presentation
471 Fine Art of Collecting
475 Conjuring in the Streets
478 Working Theme Parks
480 Bunkin’s Success Story and the Fantasy-Grams
491 Magic the Wonder-Full Hobby
499 This Something Called Magic
504 Le Grand David and His Own Spectacular Magic Company
506 Magic Among the Bankers
507 Video Magic
515 Magician and the Video Recorder
519 Those Precious Tiny Horses
520 Conjuriatrics The Art of Entertaining the Elderly
523 Performing for the Mentally Retarded
527 Success With Seniors
529 Cruise Ship Magic
534 Conjuring Charisma
541 Fashions for Men
542 Latest in Dentistry Abracadabra
544 Direct Booking of Schools
547 Gerard Majax Magician from France
548 The Man Who Gets Laughs For Presidents
550 Ten Rules for Better Comedy
553 The Man Who Gets Laughs With Presidents
554 Biography of Mark O’Brien
555 Framework for a Magic Skit
557 The Magic Bus Brought to Life
559 Put Magic In Your Training
561 If There’s One Born Every Minute, You Might As Well Profit
565 Dear Abbey
567 How Much Do I Charge For a Trade Show
569 Trade Shows Now and Where They’re Headed
572 Note From Bob Snodell
574 Inside Look at a Trade Show Survey
574A Stuart Cramer Comments
547B From The Idea Machine Inc.
575 Mike Rogers on Trade Shows
577 Dick Swandby Trade Show Expert Surveys the Situation
589 Review of a Trade Show Biggie
590 Comments on the Trades by Lorayne
591 Tom and Liza Tucker and ESP Inc
593 Nothing Succeeds Like Success
593 Willy Wonka
596 Some Aspects of Trade Shows
599 Introduction to Working Sales Meetings
601 About Sales Meetings
603 The Johnny Gaughan I Know
605 Adaptability the Key to Success in Close Up Magic
609 A Repro Magic Illusions
610 Big Audiences – Small Magic
613 The American Museum of Magic
614 How About Magic for a Real Live Commercial?
614 The Steve Hart Parakeet Circus
615 Selling Magical Services
617 Invitation to Ringling Brothers Clown College
618 Lions Tigers Magicians and Others
624 Let’s Hear it for The Kitty Kats
628 Be a Haunted House Entrepreneur
629 Using Assistants From the Audience
630 The Many Faces of Success
632 Dr. and Mrs. Robert Albo Invite You
633 Ten Thousand Books – Many of Them Magic
634 Study Magic Like the Pros
634 Tom-Foolery
635 These Shoes Are Made for Clowning
635 Insuring Your Magic Collection
636 There’s More Than One Way to be A Champ
637 Magician on the Mound
638 Mike Lum Chicago Cubs
638 To Be Successful You Have To Be Ready
639 Another Kind of Success
640 Playing the Colleges
640 Telling the World
641 Paul Driscoll
642 Theatre is Magic
644 New and Different
645 Index

The Magic of Custom Advertising (Larry Schalk)
1 Why Advertise?
2 Specialty Advertising & Magic
3 Budgeting & Controlled Usage
5 It’s the Frosting on the Cake
6 Magic in $ale$
7 Trade Shows
8 Direct Mail
9 Convention Aids
10 Products & Ideas:
10 – Matches
10 – Wooden Nickels & Plastic Tokens
10 – Miniature Top Hats
10 – Dice Specialities
11 – Key Chains
11 – Bic Lighters
11 – Candy
11 – Playing Cards
12 – Custom Imprinted Balloons
13 – Pens
14 – Pencils
15 – Vinyl Plastic Business Cards & Calendar Cards
15 – Measuring Devices
16 – Convention or Campaign Buttons
16 – Vinyl Tote Bags
16 Trade Shows
17 How Can We Help?

Vol 4. (1984) Contents:

5 Dedication: to Debbie Henning
6 The Square Circle
13 Jim Kleefield Changeable Square Circle
15 Six More Kleefeld Designs
16 Cox’s Modern Production Frame
19 Harbin’s Nest of Boxes Production
22 Routine for the Nest of Boxes
24 Peek In Panels
33 Breakaway Box
36 Variation on the Breakaway Box
37 Celebrating with your Favorite Puppet
40 The Days We Celebrate
40 Hermagic Magic Vent Puppet
47 Black Art Cage
52 Flash Finale
53 Do It Yourself Designs on Silks
57 Santa’s Workshop and Other Christmas Magic
85 The Farmer and the Witch Theme
91 Boxing With Magic
95 Exhibiting and Handling of Small Apparatus
100 Gwynne Flip Over Box
103 The Fall Apart Box
112 The Doll’s House
123 Christmas Magic Book
137 Shopping to Celebrate with Magic
140 Celebrating Talk with Client
141 Halloween Adaptation for Square Circle Cabinet
143 Trick or Treat
143 Anniversary Show
142 Gag for All Seasons
142 Magic Santa Claus
143 Trick or Treat
143 Anniversary Show
145 The Santa Claus Card
146 Merry Christmas with the Six Card Repeat
146 Vanishing Christmas Wand
147 Cut and Restored Christmas Ribbon
147 Floating Christmas Tree Ornament
148 Good Deed Container
148 Magic Christmas Letters
149 Allessandro’s Christmas Tree Production
151 Mrs. Murphy’s Christmas Tree
152 Hubert the Undernourished Rabbit
153 Red White and Blue Fantasy
155 Christmas Tree/Cherry Tree
157 Celebrating with Magic, The Bunny Bit
182 Showtime at Marriott’s Great America
186 Bunny in a Basket
190 Don Lawton’s Presentation of Dove Penetration Frame
192 The Days We Celebrate Part II
193 On Building a Magic Library
195 Super Show, Part II: Planning for Perfection
197 Be Stage Wise
212 Customizing Your Magic (Bob Miller)
214 The One Minute Magician – An Allegory (Bob Miller)
224 Gold for the Gold at the Seminar
230 Something Else

• Publisher: Magic Inc.
• Pages: 900
• Location: Chicago, IL, USA
• Dimensions: 9″x11″
• Date: 1973-1984
• Binding: softbound